VP Marketing, Leading Spa & Salon software company based in Hyderabad.

DESCRIPTION

Our world is hectic, demanding and stressful – all of which is fuelling explosive growth in the beauty and wellness industry. As this industry scales, so does the need for world-class tools to manage the business and win stay competitive.

Zenoti develops extraordinary tools to help businesses in Wellness & Beauty industry. We’re cloud software for some of the world’s largest beauty and wellness service businesses. We help our global clients reach their full business potential – with an enterprise solution, flexible enough to accommodate companies spread across the globe and smart enough to help our clients thrive. Since we started, we’ve achieved 200% YOY growth. We’re not the first player in our market, but we believe we can be the leader.

This position will lead and execute all marketing and communication processes and activities required to drive and build qualified leads throughout the world. The ideal candidate will have a proven track record of developing and leading a marketing team responsible for demand generation for a SaaS company.

This is a demanding role that requires you to provide strategic direction for the marketing function and be hands on in order to effectively manage a team with diverse demands.
REQUIREMENTS

ROLES & RESPONSIBILITIES

Define and direct marketing programs whose primary role is demand generation. You will align and prioritize marketing activities across multiple channels including digital marketing, content marketing, social media and outbound strategies, to meet revenue generation goals.
Work with sales for lead tracking and management. You will also work with and support sales efforts through identification and implementation of successful sales strategies, development of sales collateral and assets
Direct the development and execution of global marketing communication initiatives including promotional campaigns, upsell, brand awareness, etc…
Manage ongoing communication efforts to better articulate the messaging of our brand through marketing copy on our Website and collateral. And, manage brand awareness and consistency across all customer facing assets.
Develop and track metrics and success criteria for all marketing programs and activities.
Define media strategy and act as spokesperson with press, analysts and at industry events
Frequent business reviews with the executive team that includes analytical review of lead generation efforts, tactical reviews and marketing return on investment will be expected.
SKILLS & EXPERTISE

Ability to multi-task, prioritize and pivot quickly
Ability to plan and manage at both strategic and operational levels.
Strong track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.
Ability to work collaboratively with colleagues and staff to create a results driven environment
Capacity to assume more significant executive responsibilities over time.
EDUCATION AND EXPERIENCE

6 years experience in B2B software industry
2 years in a senior management position
SaaS experience preferred
BENEFITS

You will receive medical coverage and more. At Zenoti, employees can enjoy group classes in yoga, kickboxing, and pilates as well as group sports events like badminton and cricket.
We believe in holistic, enriching lives. We want you to work passionate, but sane hours. Our employees receive unlimited vacation, in turn we expect employees to act with integrity.
Social activities are part of our culture; regular outings include company celebrations, team outings, movies, social work, outdoor activities and more.
You’ll receive a competitive salary and every employee receives equity in the company.

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